February 14, 2010
Selling Online: Templated or Tailored Solutions?
We purchase many wares off-the-peg and don’t expect them to be custom-made to match our needs. Yet, websites seem to be a different thing altogether. Many business owners assume that their website will be designed and developed to their strict specs. This is perfectly reasonable of course, and in a great deal of cases it’s unavoidable.
But wait - is that really the best way to go about things for all situations? Consider this question : how can I sell stuff online? Look at e-commerce websites as an example : feature-rich websites, with strict security necessities, a control panel so the website owner can maintain the content on the site. All of this, while requiring the front-end to be effortless to use and purchase items for shoppers. Responding to all those demands is no superficial undertaking, and if one thing goes wrong, you’re going back to the website developer to request fixes. Custom-built websites in this context have a large weight to carry.
However, there’s an alternative to this method which is a lot more money saving, can give you a lot more facilities, and gives more reliability, stability and security - shopping cart templates.
Individuals recognize these days that tailor-made website design oftentimes isn’t necessary and that in a lot of situations, it’s best to amend your business plan even ever-so slightly so they fit a strong, popular and proven website template than to take chances with a bespoke web design to match your business plan. So why is this the case though? Due to the demands a contemporary website asks for. You want a strong, tried and tested codebase that powers your website, not recently written code that hasn’t been tested. Not just that, but templates normally come with free updates, so your site is tracking all the latest advancements on the internet the ability to copy and paste fashionable widgets onto your pages.
But maybe the greatest selling point is this however: templated solutions are far cheaper than custom-made sites. Why would you drop £3000 on a site when you can acquire a website with many more facilities for only £350, for example?
The above issues should make you consider carefully your business plan and whether to select a tailor-made website or a templated one.
Filed by admin at 4:30 am under Best Templates Resources
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