The Lava Bot

With the majority of people taking advantage of 3G, or the 3rd generation of cell phone mobile internet there has been a significant surge in people using mobile technology to have a look at the internet and with that many companies have moved in to dominate the space. One such entrepreneurial character being Xavier Buyse whose mobile advertising company is developing at a exponential rate as the market for mobile advertising continues to expand. With the emergence of the 4th generation of mobile internet connectivity on the horizon this space looks set to develop even further at an astounding rate.

With the news that Google is set to buy mobile ad company Admob things could really get competitive in the mobile advertising market, with Google like Xavier Buyse @ ADS Media clearly noticing an opportunity which cannot be missed. The progression of this industry is also evident in the developing industry for devices which are operated via a touch screen which ADS Media’s CEO Xavier Buyse will hope continues. Touch screen is at the moment most people associate with the iPhone which has outsold every other phone in the industry with its sleek design and easy to use interface. In such a rapidly expanding market though there is nothing to say that this trend will continue as other big players see the opportunity to carve themselves a piece of the action.

This has been proven by the amount of other mobile phone manufacturers developing their own response to the Apple iPhone. However no one has managed to launch the ubiquitous ‘iPhone killer’ yet, with even Googles answer the G phone which runs on the open platform Android not being able to compete. One interesting question is whether an explosion in advertising on mobile devices may in fact inhibit the development of the space as a whole as people become resentful of ever more resourceful ways advertiser ply their wares. At this stage the industry is still in its infancy and mobile ads are not overly intrusive, usually just consisting of a small amount of text at the top of the screen.

It is true to say that the mobile advertising industry will have learnt some hard learnt lessons from advertising on the rest of the internet in regards to what people are to engage with or not. From the view point of the creatives mobile advertising creates a unique issue, being that you only have a tiny space to be able to sell anything, usually not enough for an image but only a miniscule segment of text writing, similar to paid search results in Google.

What is critical is that rivals to Admob consider their position extremely carefully and make note of Admobs every move as now they are being bought by Google will soon be under Googles wing, the number one search portal for people it is a given they are going to leverage their influence to try and out manoeuvre their competitors in every which way way they can.