Common Mistakes: Home Page Design

Issue:
What pitfalls should companies avoid on their Web, Intranet or portal home pages?

Response:
The home page of a Web site, Intranet or portal is the most important page. It should tell site visitors, what they can do precisely deeper in the site or at least inform them, what they may be able to expect. However, in most cases, the home page is just a compromise to satisfy internal politics and neglecting site visitors’ needs. To set up an effective home page that matches corporate objectives and user’s expectations the following pitfalls should be avoided:

1) Too much information instead of links: Many home pages provide detailed information such as complete news, company description, etc. or are overloaded with images. Site visitors do not want to read information on the home page nor guessing what might be hidden behind an image. They want to find a link to start navigating to the information, which they came for. Providing detailed information on the home page limits the space available for valuable links. Further, it increases the risk that site visitors do not even start navigating the site, as they do not find their specific entry point to start their specific action or scenario. There are two types of pages, which apply to any Web applications such as Web sites, Intranets and portals. Those are navigation pages and destination pages. Navigation pages allow site visitors discovering the options to navigate. Destination pages provide the information, which site visitors are looking for. The home page is the ultimate navigation page. It needs to provide as much as possible links to the various Web sections. The Web strategy determines the links from the home page to the site sections. There are two major linking approaches:
- - Individual link, which relates to one link for a complete Web section.
- - Category links, which is one link to a complete Web section, followed by links to further detail this section (sub-category links).
Provide category links for strategic Web sections that you want your target audience to browse and navigate to (for example for IT companies provide category and sub-category links to product and service overviews, customer engagements, download section). Use individual links for Web sections that target secondary audiences (for example company profile or recruitment).

2) Animations / animated links: Even though that usability research clearly shows that animations such as rotating banners, animated text, etc. distracts site visitors, it is still used on many business sites. In most cases, marketing managers request Web designer to implement animations although designers know that animations are more destructive than increasing site effectiveness. Web designers need to clearly explain the differences between offline and online media. In offline marketing, publicity needs to attract the attention of prospects. For example, if you are walking on a street, advertising such as ad posters must attract your attention, as you are not walking down a street to discover ads. In online media, site visitors already decided to go to a Web site with a specific goal in mind (e.g. finding contact, product or support information, etc.). Hence, the Web site does not need to attract the visitor’s attention. There are successful concepts to replace animations such as the so-called hooks. Hooks are static images or graphics with a minimum of text to tell site visitors what they can expect by clicking on them. Hooks are not limited to the home page but can be used on all navigation pages. Effective hooks target the page audience (best practice sites: www.cisco.com, www.ups.com/content/gb/en/index.jsx ). Place hooks on the home page that target the prime Web audience, on subsequent navigation pages, refine hooks accordingly to the page audience.

3) Not telling what site users can do on the site: Site visitors do not go unintentionally to a Web site. They have a specific action in mind such as finding pricing information, applying for a job, downloading the annual report, etc. Using action verbs such as download, apply, compare, discover, etc. facilitates site visitors to find immediately the link to start their scenario. Action verbs define further links (for example a link named “product” can be misleading as it does not tell what kind of “actions” will be available such as downloading, comparing, ordering, test driving, etc.). Complementing links with action verbs helps to reduce site visitor frustration and to increase site effectiveness.

4) Missing the home page basics: There are a few usability practices, which Web designer should implement on the home page such as:
- Home page length less than two screens at a resolution of 800×600, best would be to fit within one screen. Place strategic links on the first screen (upper half of the home page, if the home page exceeds one screen), as site visitors generally do not scroll on navigation pages and hence would miss the important links.
- Links to site support tools such as site map or site search. About 30 percent of site visitors prefer finding their information using site search. Therefore it is crucial that Web sites provide search functionality (e.g. the search box) directly from the home page.
- Link to privacy policy from the text navigation at the bottom and link to the company profile (navigation bar and text navigation bar).
- Company logo available in the upper left corner. However, it should not provide an active link on the home page but from any other pages within the site.
- Navigation consistency with the rest of the site. Ensure that the navigation on the home page is consistent with the rest of the site to avoid user confusion.

Read more Web design articles on effinfo

Losing Power Without Losing Power: What l Learned From No Lights and No Voice

The Night My Lights Went Out

My wife Ellen and I recently moved from Miami Beach, Florida to Stroudsburg, Pennsylvania, a quaint and most picturesque town in the Poconos. Yes, I traded heat and humidity for ice and snow, but the leaves are absolutely gorgeous in the fall. Two weeks ago, our power went out, the first time for me in six years. What would I do? No lights, no cellphone, no television and no computer–I was a mess! So, I decided to go to the movies, after all, they must have power. Off I go in my Rav 4 to both local movies, but neither one was open. Now what? Maybe Friendly’s would be open, at least I could have ice cream to soothe myself. Nope, they were closed too. So, I did what any red-blooded American boy did in this situation-I went to WalMart! They had flashlights, and I bought three and went home. I put the batteries in, they worked great, and I was happy. But now what? Tried a paperback novel, but I can’t read by flashlight, and there was nothing else to do, so, I went to bed.

And all night I couldn’t sleep. Here I was, comfortable, finally in my own bed, safe and sound, but all I could do was to think about all those folks who had lost power in the hurricanes and wouldn’t have lights or electricity for days and even weeks. Last week many of my close friends in Florida were without these things we take for granted, and it may be a month until everything is reconnected.

Being without, ought to teach us about compassion and about gratitude. We who are fortunate to live lives that are safe, ought to think more about those whose living situations are a bit more complicated. And we ought to think about ways we can help them- money, phone calls, collecting food and clothes, or other support which is necessary. Being without power taught me plenty, I just hope I can remember the lesson.

The Day My Throat Went Out

I am a congregational Rabbi, and that means that I talk a lot. Sometimes my voice goes hoarse on me, and usually I do nothing about it. This happened a month ago, and I decided that perhaps the time had come to see a doctor. To make a long story short, yesterday I had outpatient surgery to remove the polyps on my vocal chords. Probably benign, had a good experience at the hospital, went home to sleep, everything is fine. But the Rabbi can’t talk for three days! How awful is that???
Well, actually, not so awful. There are definite advantages to having a forced voice-rest: My wonderful wife gives me lots of Jello and pudding for my throat. Tonight is a Temple Board meeting, I will go but not say a word. A pleasure for me, and for them too. No sermons for me this weekend.

If anybody talks to me, I can pretend I’m a wise man thinking deep thoughts. I get to enjoy the sounds of leaves falling, kids laughing, my car CDs with no people interruption. Best of all, I have uninterrupted time to compose this article!

If I can’t talk, I ought to be thinking not just about myself, but about all those in our world who also can’t “talk,” whose voices are silenced by the world they live in. Think of Muslim women who are silenced by their society; think of abused women and children who are beaten by their so-called “loved ones;” think of those hungry for food and fellowship; think of the hurricane displaced, not knowing where they will be living tomorrow or next week. I will regain my voice in two or three days, will they? How will they? Will we help them, and how best to do that? When all God’s children regain the use of their voice, the world will be reborn, erupting in sounds of freedom and acceptance by all. What a great day that will be. Until then, our task is not to be silent.

Dr. Mel Glazer - EzineArticles Expert Author

Dr. Mel Glazer is a Grief Recovery Specialist working in private practice with grievers all across America. You can visit his website at http://www.yourgriefmatters.com Dr. Glazer has served as a Rabbi, Author, and Speaker for over thirty years, and he is a pioneer in the art of using our life-losses to help us learn life-lessons. We only discover what is truly important about ourselves by how we respond to the losses in our lives, and so each loss becomes our cherished teacher. Some examples of loss include the death of a loved one, the loss of a pet, divorce, serious illness, financial distress or the end of a serious relationship. His upcoming book, And God Created Hope: How Our Favorite Bible Stories Lead Us From Mourning To Morning (2006), follows in the footsteps of Elizabeth Kubler-Ross in the importance of accepting the reality of death and loss, and being able to move to a life filled with hope and joy. He and his wife reside in Stroudsburg, Pennsylvania.

Maintaining Ethical Standards In SEO

In all kinds of businesses, credibility is important. This is one of the primary principles that are being established by the companies. It must be prioritized above all other things because if not, they will surely loose their customers. In every country, there is always a provision that sets ethical standards when it deals about business.

Even on the SEO or the search engine optimization companies, they are also very concerned with the maintenance of their integrity. It is easier to attract customers if the company is able to sustain a good name. It will also ensure a good profit, because the more subscribers who will patronize the business the greater the gain that they will have.

The kind of employees that you have will reflect the totality of the company’s management. This will reveal the manner on how you discipline your staff. It will also transpire to the people that will make them decide whether they will go for subscription in your company or not.

In SEO, there are various ways to maintain its credibility.

* Choose a trustworthy staff. Usually, chaos and controversies within the company starts when misunderstanding exists. Make sure that when you accept applicants as your future employees you are guaranteed that they have a good morale. Even though the task of the employees in SEO will be merely focusing on computer works but still it is very important since you will be making transactions within and outside your offices.

* Small things should not be made complicated. If there are little problems that arise in running the business, better discuss it immediately before it grows into a bigger problem.

* Problems arising in the company must be tackled within the office only. Avoid things that will likely worsen the situation, commonly this is the problem of the companies. Matters that deal on internal concerns must not reach the other offices. There are times that your opponent company may use the controversy against you that will lead to the obliteration of your name.

* Always appear cheerful towards your customers. In spite of the internal problems that you are probably encountering do not take it as burden up to the point that you will disregard the welfare of your subscribers already. You will lose a lot of them if you continue doing this, so always remain positive to them at all times.

Some of the noted unethical practices that are very known to search engine optimization are cloaking and issue, doorway pages or hidden links and sometimes hidden texts.

These malpractices are treated to be forbidden by various search engines. Beware about this because once they discover these strategies used in your website, you will surely be banned.

Sadly, once your site is ban you will not only loose your ranking but as well as the money that you have invested on it. Everything will turn into nothing so it is better to be honest at all times. Do not grab for profit in an immoral way because you will just suffer the consequence in the end.

So, ethical standards will be comprised of all the factors surrounding the entire management of the company. It is not a matter of questioning your manager’s individual personality or even the staff but on their morale inside their work.

Seeing Your Energy At Work

Our bodies are made of pure energy. With Quantum physics
we learn that the cells of our body are made of molecules,
which are made of atoms, which are made of sub-atomic
particles.

These sub-atomic particles are not actually particles, they
are pure energy and also “probabilities of existence”. It
is when we give our attention to this energy that they
become particles and go on to become real. What we
think becomes our reality.

I know this is a little hard to believe for some people.
You may have heard the saying “seeing is believing”.
But, in order to create what you want in life, it actually
should be “believing is seeing”. If you have absolute
faith that you can use your thoughts to create, then
with your intention and attention to what you want,
it will come into your existence.

However, it is human nature for the need to see the
evidence before believing. I have three easy exercises
below that will show you how to see your energy and
how to see your energy at work. These will help to
increase your faith so you can work on creating the life
you desire.

We all have living auras that are flowing energy. You
can feel this energy by holding your hands about a
couple inches apart and visualizing your palms pushing
towards each other. You will feel resistance, like two
magnets repelling each other. Now try moving your
palms further apart. You may or not feel the same
resistance, but with practice you will become more
sensitive to feeling your energy.

This next exercise shows you how to see your energy.
Hold your index fingers in front of you with the fingertips
pointing at each other, about 2 inches apart and against
a dark background. Move your fingers up and down
and in and out slowly. At first you may not be able to
see it or you may see a faint line. As you get more
sensitive to seeing your energy, the faint line will
become thicker and sort of like a column of white
transparent light.

I really enjoy that exercise. It looks and sort of feels
like a rubber band attached to the ends of your fingers
and stretching in and out and up and down. With
practice you will be able to see the energy coming out
of all your fingers at the same time.

The next exercise will show you how to use your mind
power to put your energy to work. I learned this from
my Qi Gong course and recently I seen it demonstrated
on a Tai Chi television program.

What you are going to do is grow the length of your
fingers, right before your eyes. Don’t worry, they will
not stay longer, everything will go back to normal.

Hold your hands in front of you, palms forward and
find the bottom lines in both your hands where the
wrist and hands join. Match up these lines and bring
your palms together. Now, compare your fingers to
see which hand has the longer fingers. Usually one
hand will have fingers that are slightly longer. If yours
does not, you can still do this exercise.

Put your hand with the longer fingers down and raise
the other hand with your fingers slightly apart. If the
fingers of both hands are the same size, just put either
of your hands up and the other hand down.

Close your eyes. Concentrate on the fingers of the
hand you have raised. Repeat in your mind for one or
two minutes, “My fingers are growing longer, longer,
longer”.

After the one or two minutes, open your eyes and
compare your fingers by lining up the bottom of your
hands as you did at the beginning. Amazingly, your
fingers on that hand are now longer than the fingers
on your other hand!

The fingers will go back to their original length on their
own or you can say in your mind, “My fingers are now
back to normal”. Compare them again and see.

You can also do this in reverse to make your fingers
shorter on one hand. Isn’t this amazing! I have not seen
this fail to work for anyone. Of course, if your attention
and intention are not there, it will not work.

These games are fun to play, but just think of what
you could accomplish if you use the power of your
mind to move this energy for healing your body or
manifesting whatever you desire in your life! With
practice and reading all you can on this subject, you
will become better and better at using the wonderful
power of your own mind.

Copyright 2005

Written by Susan Norrad, editor and publisher of
The Universe Of Abundant Life Ezine. Find out
how you can take control and create the life you
want, look and feel great, be happy and successful.
http://universeofabundantlife.com

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Travel Insurance. Also Get A European Health Insurance Card.

Hands up all those who remember the old E111 medical forms you were supposed to have if you travelled in Europe? I can see all those blank faces!

Well, great news is that it doesn’t matter any more. The E111 form was replaced at the beginning of January 2006 by a new European Health Insurance Card (EHIC).

This EHIC is valid for up to 5 years and entitles you to the same level of medical care in the country you’re travelling in, as would be enjoyed by the residents of that country. The card covers discounted and free medical care including emergency treatment, and applies to all the EEC countries plus Switzerland, Norway, Iceland and Liechtenstein. But be aware that the treatment you’re entitled to might not include all the treatments you get free of charge under the National Health Service here in Britain.

Nevertheless, we believe that it’s wise to carry a EHIC as it could save you time, money and a great deal of hassle if you’re unlucky enough to need medical attention. It can cut through some of the inevitable red tape you’d be faced with if you were relying just on the medical provisions of your travel insurance policy.

You should also be aware that in many areas of Europe, the best medical attention is still reserved for those with private insurance cover. Private insurance bypasses the long queues of local residents waiting patently in inhospitable corridors - after all who wants to spend days of their holiday not only ill, but queuing as well!

Another point is that nationalised health care is only available at nationalised hospitals which, in some countries, are hundreds of miles apart. They tend to be located where the local population work and live - not where you enjoy your holidays! Therefore, you may be a long way from the nearest nationalised hospital whereas private medical and dental clinics are to be found in many tourist areas catering primarily for holidaymakers. Their standard is usually good albeit in local terms, they’re expensive.

Whilst we’ve been discussing medical care, don’t forget that private travel insurance covers you for much more than just medical expenses. Most policies will even pay for you to be flown home to the UK if you’re really ill. Holiday cancellation (due to prior illness), holiday curtailment, loss of luggage or individual items are all aspects normally covered by the insurance.

To be as safe as possible, we recommend that all travellers get a European Health Insurance Card and comprehensive travel insurance. After all, you’ve saved up for ages for the holiday and if something goes wrong the last thing you want is to be worried about the financial implications.

As with most insurance, the best travel insurance bargains are to be found on the Internet. Search on your favourite search engine for “travel insurance”. The brokers usually provide the best value for money as they will have access to a wide range of insurance providers and can pick the best for you. You can try the sites run by the individual insurance companies but they’ll only offer you one option - their policy! A broker can offer you a range of solutions.

We say, no matter how you arrange it, get travel insurance and get peace of mind.

Information about the European Health Insurance Card

The European Health Insurance Card is free from any Post Office or by phoning the Department of Health on 0845 606 2030. You can also apply online at the web site run by the Department of Health. The web address is www.dh.gov.uk/travellers

Brokers Online provide you with information about travel insurance. They also offer life insurance and loans.

Maternity Health Insurance Coverage

A woman naturally gets excited when she finds out that she is pregnant. In many cases, this happiness is soon diminished when the financial burden of having a child is realized. Thirteen percent of American women who become pregnant have no maternity insurance coverage. They face the risk of inadequate pre-natal care and must find their own resources for funding the cost. If the pregnancy is complicated, this adds to the burden.

Even those with insurance may find to their dismay that maternity is not covered. A costly add-on premium may be required. Some insurers do not offer maternity coverage or consider it a pre-existing health condition. This is illegal by Federal law, and there are several loopholes.

There are many group insurance plans that do provide maternity coverage as a service to members. There may be a waiting period of three months to one year before the clause becomes effective. What happens if one becomes pregnant during the waiting period? If you are carrying COBRA (extended coverage from a previous employer), check to see if maternity is covered. This may be costly but well worth it.

Some states have plans for pregnant women like Medi-cal in California. Federally sponsored programs like Medicaid also exist, but they are mostly for low-income groups.

Another option is MaternityCard. It is designed to provide help to pregnant women and is well accepted. This covers a wide spectrum of maternity medical needs and less expensive than regular insurance.

Ideally, maternity coverage begins immediately. There are some women that naturally get excited when they finds out that they are pregnant. In many cases, this happiness is soon diminished when the financial burden of having a child is realized. Thirteen percent of American women who become pregnant have no maternity insurance coverage. They face the risk of inadequate pre-natal care and must find their own resources for funding the cost. If the pregnancy is complicated, this adds to the burden. There are some plans

that have a 30-day waiting period. Always study the package that is offered before accepting it.

Health Insurance Coverage provides detailed information about health insurance coverage, individual health insurance coverage and more. Health Insurance Coverage is affiliated with Individual Health Insurance Quotes.

Poker Player Profiles: Mike Matusow

Mike ‘the Mouth’ Matusow has quickly become one of the most talked about players in all of professional poker, primarily due to his own talking about himself, which often turns to rubble. Mike has become known for his extremely erratic play in which he will go from playing very solid, aggressive and smart poker, to suddenly making donkey moves that get him stuck for all his chips.

One of the most popular terms in relation to Matusow’s style is the Mike Matusow Blow Up, in which the above mentioned donkey moves launch him from first to worst and send him on a temper tantrum that often can make Phil Hellmuth look calm.

When he is on, Mike is capable of playing extremely impressive poker, as evidenced by his deep runs in many of the last few years’ WSOP Main Events. It is true, too, that even when Mike has busted out in these spots, he’s almost always gone in as a favorite and gotten his tournament life stamped out by a turn of bad luck.

On the same coin, for just as many good plays as you’ll see, the lesson to be learned is that it only takes one moment of ruin to destroy hours and hours of solid play. Don’t blow up.

Explain Your Depression

Depression can seem obvious to you. However, other people: family, friends, significant others, they will not understand it as clearly as you see it. You need to be able to tell them what you are going through in layman’s terms. You need to make sure that you can convey to them that what you are experiencing is real, not imagined, and can be fixed. But most importantly, when talking to your family, you need to make sure that they understand that it is not their fault, what you are going through is not caused by your family. Even if it is a lie, you do not want to cause trouble when discussing your condition.

Start by explaining that depression is not strictly suicidal tendencies. There are other things involved in depression, and you may not be suicidal at all. You want to make sure that you are able to communicate the feelings that you have, that you feel sad but there is no specific cause; that you are tired even after you get a full night’s sleep. The issues are not so simple that they can be dismissed with basic cures.

It is probably best, though, to avoid saying that you have a problem with your brain chemistry. Since it is too hard to truly explain what that means, you are better off leaving any topics about your internal workings for smaller discussions separate from this time. Focus more on your feelings, on how you are working to get better, and stressing what makes you uncomfortable. That will help you to clarify it for yourself as well as for your supporters.

Learn to alleviate your depression at http://www.curemydepression.com

Home Insurance

It seems like accidents, disasters, and catastrophes only strike when you’re uninsured. Even if your policy only lapses one day, that will be the day that the neighbor’s tree falls into your house. Not having home insurance these days is a bad idea, for every year on the news we hear about some new tragic event that has occurred because Nature had her way. Even a simple summer thunderstorm can cause wreckage and property damage. And you know that it’s better to be prepared, even if insurance seems never to pay off.

Though the entire idea of paying money to a company every single month “just in case” something happens seems a little ridiculous, these days you can’t get by without insurance. Even the incredibly lucky will have unlucky days. The last thing you want is to be the one throwing your hands up and lamenting the next time there’s a flood, tornado, or earthquake. Repair costs to damaged property and destroyed valuables often ends up being much more costly in the end.

So, you know that you have to have insurance on your home. But that doesn’t mean that you can afford to pay costly rates to protect your property. After all, everyone has to live within a certain budget, and usually there isn’t room for much extra. So how can you safely insure all your property and still afford to live on your property?

It’s always a great idea to shop around and find the cheapest quotes, but who honestly has the time to stay on the phone all day? There are ways to find the best deal on your home insurance without wasting a lot of your own valuable time. First, know how to cross-deal and, if possible, lump your insurance together.

If you already own a car, boat, or have any type of insurance on anything (even life insurance on yourself), you may be able to get a better deal all the way around. Call your insurance provider or insurance agent and tell them you’d like to talk about home insurance, you already have existing insurance, and can they be linked together? You’d be surprised how many companies offer deals this way, and in some cases your existing insurance becomes much cheaper. Even if you are only renting, you’ll find that renter’s insurance is affordable and can lower your car insurance costs. For those who already have insurance policies, or need multiple insurance, the best thing to do is to get all the insurance you need from one agent or company. Not only is this often much cheaper than buying several different policies, it saves you a lot of aggravation and extra bills. It’s much easier to write a single check for all your insurance every month than five different checks to five different companies.

Another way to find the best quotes on home insurance is to use the Internet. Through any search engine, you’ll be able to find sites where you can compare the quotes of several different companies at the same time. Often by filling out a single online form, shoppers will be able to compare many policies at once. Calling around on the phone to essentially do the same thing could take hours, but with the Internet getting quotes is as simple as clicking a button. Many sites offer these quotes for free, so you shouldn’t pay anything just to get home insurance quotes.

Home insurance is something that all homeowners should have. Rental insurance can protect renters, and is often purchased at very affordable prices. Insurance doesn’t have to be expensive, and getting the best rates doesn’t have to be a hassle. By finding the best deals, and getting the best price, you’ll have money in your pocket and your home will still be secure.

Robert co-founded Insurance4USA.com, an insurance quote shopping service, in 1999. He has been a licensed insurance agent in New York State since 1990.

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